AI & Marketing Innovation with Data Science Workshop for Business Leaders

Date: May 18, 2024 at 2PM PT

Format: Virtual Online Workshop
Duration: 2 Hours

Objective

This workshop aims to provide businesses with a crash course on leveraging AI and Data Science for smarter, more effective marketing strategies and implementation. Participants will explore key concepts, tools, and real-world applications to drive growth and customer engagement backed by research. This session will come with an interactive workbook, resources and tools. VIP members will have networking opportunities and other benefits.

This workshop is Ideal for business leaders, marketing professionals, and technologists.  This workshop will leave attendees with a clear understanding of practical AI and Data Science applications in marketing and steps for immediate implementation. There will also be docs with plug and play code, with existing AI/ML models that are ready to use.

Workshop Description
In the fast-paced digital marketplace, AI/ML and Data Science are not just buzzwords but essential tools for crafting highly effective marketing strategies. This condensed virtual workshop is designed to empower business professionals with essential knowledge on integrating cutting-edge AI, Machine Learning and Data Science methodologies into their marketing practices without having to have technical skill or expertise. There will be a resource provided on who to hire or outsource to, and what skill sets they would need to assist you in AI and Data Driven Marketing.

Through expert-led presentations and interactive discussions, participants will discover how to utilize data analytics for enhanced customer insights, implement AI/ML for targeted marketing campaigns, and measure the impact of these technologies on marketing ROI.

Workshop Agenda

• Introduction to AI & Data Science in Modern Marketing
• Overview of how AI and Data Science are revolutionizing marketing strategies.
• Key AI Technologies & Their Impact on Marketing
• Exploration of AI tools and technologies reshaping marketing: predictive analytics, customer segmentation, and personalized marketing.
• Real-World Applications & Success Stories
• Discussion of case studies highlighting successful integration of AI and Data Science in marketing campaigns.
• Implementing AI in Your Marketing Strategy
• Step-by-step guide on starting with AI and Data Science for marketing, including tool selection, data analysis, and campaign execution.
• Q&A Session and Closing Remarks
• Open floor for VIP viewers with th questions and final insights on embracing AI and Data Science for marketing excellence.
• Networking & Closing Statements

What you’ll get as a VIP vs Basic Viewer

VIP Interactive Viewer

• Interactive Digital Workbook with Resources
• Free 1 on 1 Call 
• Free basic code installation for marketing on GA and Facebook on your website or landing page.  If you already have those set up I can offer a free data analytics audit of your current data or provide a data goal for your marketing.
• Ask questions live and introduce yourself and provide your business offer
• 1 Strategic Referral to your ideal client or connection within my network
• Newsletter and Blog Highlight with over 4000 Subscribers in addition to Blog highlight of the event.
• 6 Months free to the membership site

Basic Viewer

• Interactive Digital Workbook 

This is event is supported and promoted with the Beverly Hills Chamber of Commerce.